Our Research and Development

Breeding and technology is the life-blood of our business and our brand. Developing grasses and forage legumes is at the heart of what we do, and we continually focus on offering our customers maximum added value, never resting in our search for innovation.


Our R&D team focuses on our customers’ needs, tied to our commitment to total product satisfaction, and it is driven by our faith in customer centricity. Our innovations are tested and supported by numerous official trials, and we reach top positions across the world on recommended variety lists. In other words: if we claim it, we deliver it.


Putting customers at the centre of everything we do. Using a partnering ethos Barenbrug aim to grow with customers, developing a deep understanding of their business, anticipating their evolving requirements, and responding with considered solutions.


As part of a global community, Barenbrug UK has the knowledge and reach to set the bar for grass seed in the UK agriculture and amenity markets. Increasingly focused on sustainability, Barenbrug UK are determined to minimise any negative impact on the environment and meet their aims of increasing animal productivity and the enjoyment of green spaces. 


Find out more about our trial sites in the UK below.

Cropvale Research Site

With over a decade of research and development at our Cropvale trials site in Worcestershire, Cropvale is our leading location for testing the performance, palatability and persistency of our UK agriculture grass varieties and mixtures bred for use by UK farmers and amenity professionals. 

AFBI Research

Since 1991 we have been working with AFBI in Northern Ireland, one of the most prolific grass breeding organisations. In the past two decades AFBI has helped increase grass yields by around 0.5% per annum, with evidence showing that there have also been gains made in digestibility and disease resistance and the partnership has produced over 50 new...

Story of grass

The breeding and commercialisation of a new grass cultivar is a long and challenging business. See the story of grass to find out how the 15-year process of bringing new grass varieties to British farms, greens and pitches works. 

Barenbrug UK
Release NEW
AFBI varieties