Our People

Established in the UK in 1983, Barenbrug UK is now known as one of the UK’s largest grass seed producers, distributing more than 4,000 tonnes of UK grown grass seed each year. We have teams of regional technical grass experts, as well as research and development, production, and warehouse sites across the UK; working together as a team to serve our customers wherever they need us.


We remain at the forefront of innovation, coupled with consistent investment in people, training through the next generation of grass seed specialists, and as part of the wider Barenbrug Group we share the collective knowledge and experience from the global network with our UK customers.

Welcome to Barenbrug



Paul Johnson 

Managing Director

I'm delighted to introduce you to our team here at Barenbrug UK.


Whether you've met us or not, we thought it might be nice to tell you a bit more about who's who at Barenbrug. 


Sometimes it's nice to put a face to a name!


Read on to learn about your key contact at the company, and to learn a bit more about what they can do for you:

Commercial Operations Team

Commercial Operations Team
Supporting you and your business





Nicole Watkins

Commercial Operations Manager

Nicole joined Barenbrug in September of 2017, with almost ten years of sales and account management experience.


Her role of managing the Sales Support department varies each day... sometimes she even answers the phone!


Outside of work you will find her in the kitchen cooking - believing she could be a MasterChef champion...(not quite), or playing mum's taxi to her two daughters who have a much more exciting social life.



Aimee Quelch

Senior Operations Administrator

Aimee started working for Barenbrug in 2018 her background being Retail management and customer service. Aimee has enjoyed learning a new industry since joining us, she also has aspirations of specialising in Wildflowers.


She says: The team here at Barenbrug and the customers have been incredibly welcoming and supportive, being part of this team and the agricultural industry is extremely rewarding.

Out of work you will find Aimee gardening, cleaning (call me Cinderella), cooking, spending time with loved ones, walking/exercising (unwillingly) and being controlled by my animal's needy personalities. She also loves a last minute adventure.



Georgia Taylor

Sales Order Administrator

Georgia has been with Barenbrug since 2018. Georgia has worked hard to expand her knowledge on the industry and has grown in confidence equally across all our product categories.

Outside of the office, you will find her down the yard with her horse Logan enjoying the great outdoors hacking through the forest.

Georgia is a massive foody; despite her size she can eat enough for the whole team.

She says: It’s a pleasure to work with such great people in this rewarding industry.





Jayne Bailey

Sales Order Administrator

Jayne has been with Barenbrug for over 11 years and works mainly on our Green Velvet Lawn Seed range, providing support for retailers and users up and down the country. 






Henry Hunter

Operations Administrator

Responsible for processing orders and managing office supplies, Henry joined Barenbrug after starting his career in hospitality. This grounding in customer service and a shared belief in always striving to be your best is what makes Henry a great fit at Barenbrug. Henry is the youngest member of the Barenbrug office crew and the resident ‘car nut’ and when he is not delivering exceptional customer service over the phone and via email, he can be found making the rest of the team feel ancient as he recognises none of the old-school songs on the radio! 







Kelly Harrison

Operations Administrator

Responsible for processing orders and managing the administration of the import / export process for our seed, Kelly joined Barenbrug after 10+ years in retail and retail stock management. Bringing with her a structured and methodical approach to work, Kelly adds her cool-under-pressure personality to the team dynamic. 




Agriculture Team

Agriculture Team
The agriculture team bring together over 40 years of professional experience in the sector.




Mhairi Dawson

07775 814397


Regional Sales Manager



Research and Development Manager


Alongside being the regional manager for Scotland, Mhairi is also the research and development manager for the agriculture arm of Barenbrug UK.

With a BSc (Hons) in Applied Bioscience (Animal Science), a passion for the Scottish agricultural industry, the sheep sector in particular, and experience of managing her own land, she is well placed to offer advice on seed selection, forage crops and equestrian requirements. 


Hailing from a hill sheep farm near Cumnock in Ayrshire, Mhairi is now breeding her own Scottish Blackface sheep, and has an interest in native breeds, particularly, working with Border Collie dogs and Clydesdale horses. Mhairi lives in Kirkcudbrightshire.


David Linton

07740 063315


Regional Sales Manager

Northern Ireland


With almost 20 years’ experience in the seed sector, David joined Barenbrug in 2000. Combining a National Diploma in Agri-Food science with experience gained on his own farm in Northern Ireland, he offers a wealth of practical and technical knowledge.


His local knowledge of the farming scene in Northern Ireland is second to none. David is particularly proud of the Bar Forage grass seed range which he feels has set a new standard in grassland production and quality in Northern Ireland. David has advised numerous local farmers on sward renovation / rejuvenation as well as establishing new swards for silage / grazing. David lives in Kilrea, Northern Ireland. 


Roger Bacon

07889 460750


Regional Sales Manager

North of England


Roger joined Barenbrug in 2015 and will work closely with merchants and farmers across the North of England.


Roger Bacon – who comes from a beef and arable farming family in Derbyshire – brings a wealth of experience to his new role at Barenbrug, having spent more than sixteen years in the agriculture industry.


Roger will provide advice, guidance and reassurance to farmers across the UK – using his agronomy background, professional qualifications and own farm experiences to help them make strategic decisions that will lead to the effective management of good quality grass.


Outside of work there is no escape from the great outdoors for Roger, who enjoys walking, cycling, rugby and skiing.


Simon Matthews

07825 768763


Regional Sales Manager

South West of England


Simon joined us in 2019, taking over managing Agricultural sales in the South West of England. With an extensive background in Agriculture, having being born in to it, and growing up on the family farm, Simon’s role prior to coming to Barenbrug saw him managing an award-winning beef herd near his home in Devon. This intrinsic understanding of the agricultural market place and the needs of farmers, coupled with his experience of sales roles at leading agricultural distributors position Simon well for the technical partnering style Barenbrug encourage with our Regional Managers.


Outside of work Simon can be found with his wife looking after a small menagerie of animals, including their two young daughters, and criss-crossing the Devon countryside training for his next running challenge!


Yvonne Hargreaves


Campaign Marketing Manager – Agriculture


Yvonne started her marketing career with a leading law firm in East Anglia, taking this knowledge and expertise and applying it to several different industries. Over the 13 years she gained new insights and experience, continuing to develop her skill set.

A methodical and organised marketeer, Yvonne enjoys utilising her skill-set to deliver successful, engaging marketing campaigns that feed brand awareness and consumer interest.

Growing up on a livestock and arable farm in Suffolk, Yvonne already has strong connections with the agricultural community and continues to be involved as a Suffolk Show Steward and through her family and friends.  

Along with the traditional distractions of reading and keeping fit, Yvonne speaks fluent Dutch and is enjoying slowly learning French, as well as socialising (usually as the facilitator) and sometimes even taking her lovely new 20 bore out on the range!

Amenity Team

Amenity Team
The amenity team bring together over 40 years of professional experience in the sector.




David Greenshields

07799 430784


Regional Sales Manager


David joined Barenbrug in 2008 and is a familiar face to many customers and relied upon for his strong technical expertise. 


With a Master's degree in Environmental Biology from St Andrews University in Scotland and a PhD in Plant Genetics from Edinburgh University, David is well equipped to offer technical assistance to a broad range of clients.


David is based in Edinburgh and covers the Scottish region.


Outside of work he is an avid golfer with a handicap of 1, he also has a passion for all sports.


Luke Hunt

07909 786916


Regional Sales Manager

East of England and South East


Wholesale Manager


Luke joined Barenbrug in the summer of 2016. An ex-greenkeeper—most recently at the Hotchkin course at the National Golf Centre, Woodhall Spa—Luke is an established seed and Sportsturf expert, with five years’ experience working with seed breeders and merchants throughout the UK and Europe.


Luke has a strong background in seed, having spent the previous five years working in the industry. He has dealt with many types of customers, seed breeders and merchants throughout the UK and Europe.


Luke’s journey into Sportsturf began when his love of golf first led him into greenkeeping. Today he plays off a handicap of three (very nearly two!).


Richard Sheppard

07548 595296


Regional Sales Manager
South West England

Richard joined Barenbrug in May 2019 and has a vast range of experience in the Turfgrass Industry. Richard started as a Cricket Groundsman before taking a three year Turfgrasss Science Course at Myerscough College. A career in Greenkeeping developed and Richard became a Golf Course Manager, and during this time he also studied Science Degree Level Courses with the Open University. He has also run his own Sportsturf Maintenance and Consultancy business and prior to joining Barenbrug was in a similar role with Limagrain.


Outside of work Richard has spent a lifetime playing and watching sport, mainly Football, Cricket and Golf as well as being an avid Spurs fan. Regular visits to the Theatre to watch and support his children perform also brings huge enjoyment.


Tom Guiver



Sales Executive

Tom started his career in the ICT sector working at Stansted Airport but luckily for Barenbrug decided that his future lies in a role with more customer focus.

Outside of the office, you will find Tom on the golf course (normally hacking his way through the rough) or with friends watching the football. Tom is a huge Spurs fan and tries to get to games as much as possible.


Heidi Teixeira



Campaign Marketing Manager – Amenity

Heidi has only been with Barenbrug since the beginning of 2019, but with 10 years generalist marketing experience, she has been a valuable addition to our marketing function. Now the Campaign Marketing Manager for Amenity, Heidi is putting her love of sports and her marketing know-how to good use, planning and implementing the marketing strategy for the Amenity department.


Our resident graphics genius, she is also responsible for all the wonderful brochures, banners and artwork you see online and at trade events.


Outside of work, Heidi is a what the team describe as a true fitness ‘fanatic’ spending her evenings and weekends teaching fitness classes and running, just for fun!