Mission, vision & values

The basis for our success is captured in the five core values and our mission statement. They are fairly simple concepts that sometimes seem to be more or less obvious. The combination of these key elements, however, is far from obvious.

Our mission

"Increase animal productivity to help feed the world and enhance the enjoyment of green spaces."

Our vision

We will be the partner of choice for innovative and sustainable forage and turf solutions, by sharing our global expertise with our customers locally. We put the customer at the heart of our business, making the Barenbrug experience outstanding at every level. That is our commitment, our Barenbrug promise.

Our core values

We have defined five core values that help us to realize our mission in the right way. We believe that commitment, innovation, teamwork, integrity and professionalism can help us to stay true to ourselves and realize our mission.  




These values are at the heart of our words and actions:  



When Joseph Barenbrug saw grass he pictured a world of possibilities–and we still do! By being creative, agile and entrepreneurial we can make a difference. Because in this ever-changing world with its constantly shifting demands innovation is the key to success. We love to take the road less travelled to find new opportunities. 



We believe people can truly strengthen each other. Together with our customers, research partners and distribution partners, we can get the best results. Teamwork is the key our success.



We believe true value is only obtained by sustainable management. We believe sustainable management is the key to true value. We take our responsibility. As a family business we envision a healthy planet with happy people and strong Barenbrug colleagues. This is why corporate social responsibility is at the heart of our business operations. We believe in specific measurable goals and tacking up challenges – just like we do in our Helping with Hands foundation. Together, we can make the world a better place.



The heart of company? Our people! We encourage and support all Barenbrug employees to bring out the best for our customers, suppliers and stakeholders.  Because people make the difference.



Honest, responsible, trustworthy–this is how we do business. Good business simply starts with good manners–that’s why we sealed ours in our Code of Conduct forever. Because solid relations are built on trust. It’s what we can be held accountable for by our customers. Barenbrug is proud of its royal distinction.