Welcome to Barenbrug



Paul Johnson 

Managing Director

I'm delighted to introduce you to our staff here at Barenbrug UK.


Whether you've met us or not, we thought it might be nice to tell you a bit more about who's who at Barenbrug. 


Sometimes it's nice to put a face to a name!


Read on to learn about your key contact at the company, and to learn a bit more about what they can do for you:

Customer Sales Support

Customer Sales Support
Supporting you and your business




Nicole Watkins

Head of Customer Sales Support

Nicole joined Barenbrug in September of 2017, with almost ten years of sales and account management experience.


Her role of managing the Sales Support department varies each day.. sometimes she even answers the phone!


Outside of work you will find her in the kitchen cooking - believing she could be a MasterChef champion...(not quite), or playing mum's taxi to her two daughters who have a much more exciting social life.


Jayne Bailey

Customer Sales Support Administrator

Jayne has been with Barenbrug for over 11 years and works mainly on our 

Green Velvet Lawn Seed range, providing support for retailers and users up and down the country. 


Georgia Taylor

Customer Sales Support Coordinator

"Since joining Barenbrug I have not only expanded my knowledge on the industry but have also gained a lot of confidence surrounded by my friendly Colleagues.


Outside off the office you will find me down the yard with my ex racehorse Gekko enjoying the great outdoor hacking through the forest.


I’m a massive foody, despite my size I can eat enough for the whole team (I’ve been known to eat a block of cheese to myself in one sitting!)


It’s a pleasure to work with such great people in this rewarding industry."



Agriculture Team

Agriculture Team
The agriculture team bring together over 40 years of professional experience in the sector.




James Ingles

Head of Agriculture

James has been with Barenbrug for over 15 years and involved in the agricultural industry for 25 years and will work to develop a wider portfolio in agriculture, exploring complimentary products and opportunities for our customers, whilst increasing the depth of support offered to our expanding client base.


James believes it is vital that our focus remains on research and development. He says there is an increasing demand for more production from UK grassland and we want to help livestock farmers achieve this by offering more yield, quality and persistency and that he, and the rest of the team, are always prepared to meet farmers to see if we can utilise our collective expertise to their benefit.


Mhairi Dawson

07775 814397


Regional Sales Manager



Research and Development Manager


Alongside being the regional manager for Scotland, Mhairi is also the research and development manager for the agriculture arm of Barenbrug UK.

With a BSc (Hons) in Applied Bioscience (Animal Science), a passion for the Scottish agricultural industry, the sheep sector in particular, and experience of managing her own land, she is well placed to offer advice on seed selection, forage crops and equestrian requirements. 


Hailing from a hill sheep farm near Cumnock in Ayrshire, Mhairi is now breeding her own Scottish Blackface sheep, and has an interest in native breeds, particularly, working with Border Collie dogs and Clydesdale horses. Mhairi lives in Kirkcudbrightshire.


David Linton

07740 063315


Regional Sales Manager

Northern Ireland


With almost 20 years’ experience in the seed sector, David joined Barenbrug in 2000. Combining a National Diploma in Agri-Food science with experience gained on his own farm in Northern Ireland, he offers a wealth of practical and technical knowledge.


His local knowledge of the farming scene in Northern Ireland is second to none. David is particularly proud of the Bar Forage grass seed range which he feels has set a new standard in grassland production and quality in Northern Ireland. David has advised numerous local farmers on sward renovation / rejuvenation as well as establishing new swards for silage / grazing. David lives in Kilrea, Northern Ireland. 


Roger Bacon

07889 460750


Regional Sales Manager

North of England


Roger joined Barenbrug in 2015 and will work closely with merchants and farmers across the North of England.


Roger Bacon – who comes from a beef and arable farming family in Derbyshire – brings a wealth of experience to his new role at Barenbrug, having spent more than sixteen years in the agriculture industry.


Roger will provide advice, guidance and reassurance to farmers across the UK – using his agronomy background, professional qualifications and own farm experiences to help them make strategic decisions that will lead to the effective management of good quality grass.


Outside of work there is no escape from the great outdoors for Roger, who enjoys walking, cycling, rugby and skiing.

Amenity Team

Amenity Team
The amenity team bring together over 40 years of professional experience in the sector.




David Greenshields

07799 430784


Regional Sales Manager


David joined Barenbrug in 2008 and is a familiar face to many customers and relied upon for his strong technical expertise. 


With a Master's degree in Environmental Biology from St Andrews University in Scotland and a PhD in Plant Genetics from Edinburgh University, David is well equipped to offer technical assistance to a broad range of clients.


David is based in Edinburgh and covers the Scottish region.


Outside of work he is an avid golfer with a handicap of 1, he also has a passion for all sports.


Luke Hunt

07909 786916


Regional Sales Manager

East of England and South East


Wholesale Manager


Luke joined Barenbrug in the summer of 2016. An ex-greenkeeper—most recently at the Hotchkin course at the National Golf Centre, Woodhall Spa—Luke is an established seed and Sportsturf expert, with five years’ experience working with seed breeders and merchants throughout the UK and Europe.


Luke has a strong background in seed, having spent the previous five years working in the industry. He has dealt with many types of customers, seed breeders and merchants throughout the UK and Europe.


Luke’s journey into Sportsturf began when his love of golf first led him into greenkeeping. Today he plays off a handicap of three (very nearly two!).


Phil Logan

07887 503796


Regional Sales Manager

North England and Ireland


Phil joined Barenbrug in May 2016, having started his career as an apprentice greenkeeper at his local golf club. From here Phil went on to work at St Andrews and Wentworth; being on the team for the Open and BMW PGA Championships. After 10 years of practical experience, he furthered his education with a degree in Turfgrass Science and Management and is a member of the BASIS professional register.


Before joining Barenbrug, Phil was a Research Manager at the Sports Turf Research Institute (STRI) conducting trials for commercial and private companies looking at the newest and most exciting technologies in the turfgrass industry.


Outside of work he is a keen golfer and runner. When not playing sport he can usually be spotted walking up some sort of a hill in the Lake District.